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Β min read

Why you should always warm-up your inbox for cold emails campaigns?

Warm-up your inbox is a big deal, and many would just stop there. But keep your inbox warm is the secret sauce for a long-term high deliverability.

πŸŽ‰ Introduction

Cold email deliverability is a science πŸ§ͺ

That's hard to get your message delivered to your target's inbox and to generate sales thanks to cold emailing campaigns. Your emails are going in spam!
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But thanks to the email warm-up, you can change that!

Wait, email warm-up? 🀯
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Indeed, you can gradually increase the volume of emails sent from your inbox, and get automatically your emails answered favored and removed from spam folders.

This process is called email warm-up and helps to improve your deliverability. (Check up this article if you need more details: Put a link to "Quick Win article").
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OK, now you did it! πŸ’ͺ

You warmed your email address like a boss. Cool!
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After few days, you start to see your open rate rising, as your messages are landing in the inbox of your targets instead of spam.
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Is that it? πŸ€”

Actually not!
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Most people would stop warming at this point, thinking that they got vaccinated of the "spam disease" forever.

And stop to warm their email... 😣

Big Mistake! (Please don't try this at home...)
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Three weeks after, your cold emails are falling back to spam, again, and the nightmare continues...

Your deliverability rose slowly thanks to the warm-up process. But, it can also decrease if you don't keep the warm-up active.
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Why? 😫
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Because email providers like Gmail or Outlook, a.k.a. the gatekeepers that decide if your email is worth entering the "holy inbox", flagged your activity as suspicious. You was sending emails on a regular basis, like a humans, with the warm-up. And as you stopped suddenly, and start sending cold emails, a gap appeared in your activity, and email providers don't like that at all...
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This is why you should always warm-up your inbox. To be sure that your cold-email won't get back to spam and that your messages are properly delivered.
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Let pack this up together... πŸ‘œ

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πŸ‘Ή The Problem

Your cold emails will land in spam again if you stop to warm-up your inbox.
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🏴  Email service providers like Gmail or Outlook can flag your email address as suspicious if its activity is not consistent over time. If it varies too much, your emails can land in spam once again.
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You can't ensure a linear activity of your inbox on the long term. If you are doing cold emailing, you may have super active weeks (Black Friday or Winter Sales for instance) when you will be sending more than 500 emails/day. And on other weeks, like during the summer holidays, you may have almost no email activity.
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πŸ‘‰ This will impact negatively your deliverability. You will lose the benefits of email warming and land in spam again.

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πŸ’‘ The Solution

The solution is pretty straight forward.

πŸ‘‰ Always warm-up.

(Not this warm-up, but you got the idea...πŸ˜‚)
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When it's warmed-up, an email address needs to be kept warm.Thanks to a "cruising" amount of emails sent per day, the email providers won't notice any huge gap in the activity of your inbox and won't flag it as spammy or suspicious.

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πŸ’Ž Instant Benefits

You are sure that your emails will reach your targets inbox. Forever and ever.
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🎯 Get your cold emails delivered in inbox, always. Secure high deliverability and get high open rate for your cold emailing campaigns (+15-30% compared to a non-warmed up inbox).
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πŸ”₯ Always get your inbox ready for cold emailing, to generate leads when you need it.

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πŸ”₯ How to warm-up your inbox and keep it warm with Warmbox?

1.Β Login to Warmbox.ai

2.Β Select your email provider (Gmail, Outlook, Yahoo!, Sendgrid, Sendinblue, etc.) and connect your inbox

3. Parameter your warm-up campaign (warm-up recipe, sending volume, reply rate, etc.)

4. Wait few weeks for the warm-up to be effective

5. Chill. And enjoy the deliverability boost

6. Chill again. Warmbox will automatically keep your inbox warm as long as you keep your campaign active

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Easy lemon squeezy πŸ‹
Isn't it?

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πŸ’₯ Get the most out of your cold emailing campaigns with Warmbox!

Increase your deliverability with the most efficient email warming tool and say farewell to spam folders!

Improve the open rate of your cold emailing campaigns and get more sales.

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Discover Warmbox on our website or ask for a personalized demo with our dedicated sales team! πŸ’

Don't let your cold email land in spam