What is email deliverability and why it is so important today?
Email deliverability refers to the frequency on which outgoing emails land in the primary folder of the recipient inbox, it can also be called "inbox placement". An inbox with low deliverability will see it's sent emails land in spam.
Email deliverability can be affected by:
Email deliverability is important as it affects the efficiency of outreach campaigns. As emails that land in spam is not read, low deliverability means a low open rate and low engagement rate.
For sales teams as well as for marketers, deliverability is a key indicator to estimate the efficiency of a cold emailing campaign.
You can refer to our email deliverability guide to have all latest advice on how to improve your email deliverability in 2021.
Everything you need to know about email deliverability to make sure that your emails reach the inbox and never land in spam. More than 30 emails key points analyzed, including practical guides and relevant tools to use to maximize your email deliverability and increase the ROI of your emailing campaigns.
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