What is email deliverability and why it is so important today?
Email deliverability refers to the frequency on which outgoing emails land in the primary folder of the recipient inbox, it can also be called "inbox placement". An inbox with low deliverability will see it's sent emails land in spam.
Email deliverability can be affected by:
Email deliverability is important as it affects the efficiency of outreach campaigns. As emails that land in spam is not read, low deliverability means a low open rate and low engagement rate.
For sales teams as well as for marketers, deliverability is a key indicator to estimate the efficiency of a cold emailing campaign.
Warm-up your inbox is a big deal, and many would just stop there. But keep your inbox warm is the secret sauce for a long-term high deliverability.
What's worse than spending hours to prepare a cold emailing campaign and get no response from the recipients because your emails landed in spam? Find out how to avoid this and increase your sales!