Email warm-up is a process that consists in gradually increase the number of emails sent by an inbox. As a normal person that creates an email address would do, emails are sent, get answered, marked as important, etc.
This process comes with an increase in the deliverability (i.e. the ability to land in the inbox instead of spam) of the email address. Thanks to the email warm-up, the ISPs (Email Service Providers) will identify you as a good sender and won't put your outgoing emails in spam.
All these actions can be performed by human beings, but can also be automatized. In that case, the warming inbox will interact with other inboxes to reproduce human behavior, with the objective to improve its deliverability.
Email warm-up is essential for new email addresses or the ones with low activity. Indeed, emails sent from inboxes that are not warmed up will land in spam, especially in case of cold emailing.
As said, warmed inboxes have better deliverability and will perform better for cold emailing.
1. Login to Warmbox.ai
2. Select your email provider (Gmail, Outlook, Yahoo!, Sendgrid, Sendinblue, etc.) and connect your inbox
3. Parameter your warm-up campaign (warm-up recipe, sending volume, reply rate, etc.)
4. Wait few weeks for the warm-up to be effective
5. Chill. And enjoy the deliverability boost
6. Chill again. Warmbox will automatically keep your inbox warm as long as you keep your campaign active
Easy lemon squeezy 🍋
Everything you need to know about email deliverability to make sure that your emails reach the inbox and never land in spam. More than 30 emails key points analyzed, including practical guides and relevant tools to use to maximize your email deliverability and increase the ROI of your emailing campaigns.
Spam filters are using keyword detection to spot junk emails and make sure your inbox stays clean. This is why you should choose carefully the words used in the subject and body of your emails. Here's is the ultimate list of spam-trigger keyword that you should ban from your email content in 2023!