What is the sender reputation and why it is so important today?
Sender reputation refers to the trust "score" given by ISPs (Internet Service Providers) to domains and IPs that send emails. The higher it is, the higher will be the deliverability (i.e. inbox placement of the outgoing emails). If it's low, ISPs will consider your domain/IP as suspicious and your emails will land in spam.
Sender reputation is affected by:
DMARC is an extension of existing email authentication methods like DKIM and SPF. It makes sure that no unauthenticated users will be able to send email from your domain, protecting your brand and the trustworthiness of your domain.
It's also an indicator used by ISPs to flag emails as spam or not. Having a DMARC set up for your domain will improve your overall email deliverability.
Warm-up your inbox is a big deal, and many would just stop there. But keep your inbox warm is the secret sauce for a long-term high deliverability.
What's worse than spending hours to prepare a cold emailing campaign and get no response from the recipients because your emails landed in spam? Find out how to avoid this and increase your sales!