What is the sender reputation and why it is so important today?
Sender reputation refers to the trust "score" given by ISPs (Internet Service Providers) to domains and IPs that send emails. The higher it is, the higher will be the deliverability (i.e. inbox placement of the outgoing emails). If it's low, ISPs will consider your domain/IP as suspicious and your emails will land in spam.
Sender reputation is affected by:
Everything you need to know about email deliverability to make sure that your emails reach the inbox and never land in spam. More than 30 emails key points analyzed, including practical guides and relevant tools to use to maximize your email deliverability and increase the ROI of your emailing campaigns.
Spam filters are using keyword detection to spot junk emails and make sure your inbox stays clean. This is why you should choose carefully the words used in the subject and body of your emails. Here's is the ultimate list of spam-trigger keyword that you should ban from your email content in 2023!