SMTP is a protocol used in sending and receiving emails, it is today completed with POP3 (Post Office Protocol) and IMAP (Internet Message Access Protocol) on the receiving part.
SMTP is a three-steps process:
SMTP is the protocol that governs the interactions between email servers around the world and ensures the deliverability of the 300 billion emails sent every day.
No SMTP, no emails, so yes, it's a big deal 😅
Everything you need to know about email deliverability to make sure that your emails reach the inbox and never land in spam. More than 30 emails key points analyzed, including practical guides and relevant tools to use to maximize your email deliverability and increase the ROI of your emailing campaigns.
Spam filters are using keyword detection to spot junk emails and make sure your inbox stays clean. This is why you should choose carefully the words used in the subject and body of your emails. Here's is the ultimate list of spam-trigger keyword that you should ban from your email content in 2023!